Tlhahlobo ea 'maraka oa indasteri ea lihotele ka 2023: Boholo ba mmaraka oa indasteri ea lihotele lefatšeng ka bophara bo lebelletsoe ho fihla ho $600 bilione ka 2023.

I. Selelekela

Ka ho hlaphoheloa ha moruo oa lefats'e le kholo e ntseng e tsoela pele ea bohahlauli, 'maraka oa indasteri ea lihotele o tla hlahisa menyetla ea nts'etsopele eo e neng e e-so ka e bonoa ka 2023. Sengoliloeng sena se tla etsa tlhahlobo e tebileng ea mmaraka oa indasteri ea lihotele lefatšeng ka bophara, e akaretsang boholo ba mmaraka, maemo a tlholisano, nts'etsopele. mekhoa, joalo-joalo, 'me e fana ka litšupiso tsa bohlokoa bakeng sa batseteli le ba kenang indastering.

2. Tlhahlobo ea boholo ba 'maraka

Ho ea ka lipalo-palo tsa indasteri ea lihotele tsa lefats'e, boholo ba mmaraka oa indasteri ea lihotele lefatšeng ka bophara bo lebelletsoe ho fihla ho US $ 600 bilione ka 2023. Har'a bona, bakhanni ba mantlha ba mmaraka ba kenyelletsa ho hlasimolla ho tsitsitseng ha moruo oa lefats'e, kholo e tsoelang pele ea bohahlauli le nts'etsopele e potlakileng ea bahahlauli. mebaraka.Ho feta moo, ho phahama ha litheko tsa matlo le tšebeliso e ntlafalitsoeng ea bahahlauli le tsona li kentse letsoho katolosong ea boholo ba mmaraka ho isa bohōleng bo itseng.

Ho latela pono ea lipalo, palo ea lihotele tsa lefats'e e lebelletsoe ho fihla ho 500,000 ka 2023, e leng keketseho ea selemo le selemo ea 5.8%.Har'a tsona, lihotele tsa maemo a holimo, lihotele tsa maemo a holimo le lihotele tsa tekanyetso li nka karolo ea 16%, 32% le 52% ea karolo ea mmaraka ka ho latellana.Ho ea ka pono ea litheko, litheko tsa lihotele tse majabajaba le lihotele tsa maemo a holimo li batla li phahame, 'me theko e tloaelehileng bosiu bo bong le bo bong e feta lidolara tse 100 tsa Amerika, athe litheko tsa lihotele tsa tekanyetso li theko e tlase, ka theko e tloaelehileng bosiu bo bong le bo bong. hoo e ka bang lidolara tse 50 tsa US.

3. Tlhahlobo ea Boemo ba Tlholisano

Mmarakeng oa lefatše oa lihotele, lihlopha tsa lihotele tsa machaba tse kangMarriott, Hilton, InterContinental, Starwood le Accor li etsa karolo ea 40% ea karolo ea 'maraka.Lihlopha tsena tse kholo tsa lihotele li na le marang-rang a ruileng le melemo ea lisebelisoa, 'me li na le melemo e itseng tlholisanong ea mebaraka.Ho feta moo, lihotele tse ling tse ntseng li hlaha tsa lehae le tsona lia hlaha 'marakeng, joalo ka China Huazhu, Jinjiang le Home Inns.

Mabapi le melemo ea tlholisano, lihlopha tse kholo tsa lihotele li itšetlehile haholo ka tšusumetso ea mofuta oa tsona, boleng ba litšebeletso, mecha ea papatso le melemo e meng ho hohela bareki.Ka lehlakoreng le leng, lihotele tsa lehae li itšetlehile haholo ka ts'ebetso ea lehae le melemo ea theko ho hohela bareki.Leha ho le joalo, ha tlholisano ea mebaraka e ntse e tota, indasteri ea lihotele e ntse e fetoha butle-butle ho tloha tlholisanong ea litheko ho ea tlholisanong e felletseng ea matla joalo ka boleng ba lits'ebeletso le tšusumetso ea brand.

4. Polelo ea mekhoa ea ntlafatso

Pele ho tsohle, ka tsoelo-pele e potlakileng ea thekenoloji le liphetoho boitšoarong ba bareki, digitalization le bohlale li tla fetoha mekhoa e ka sehloohong ea tsoelo-pele ea nakong e tlang ea indasteri ea hotele.Mohlala, mahlale a macha a kang likamore tsa baeti tse bohlale, lihotele tse se nang batho, le ho itlisetsa litšebeletso butle-butle li tla sebelisoa indastering ea lihotele ho ntlafatsa boleng ba litšebeletso le katleho.

Taba ea bobeli, ka ntlafatso ea tlhokomeliso ea tikoloho, lihotele tse tala le tsona li tla fetoha mokhoa o ka sehloohong oa nts'etsopele ea nako e tlang.Lihotele tse tala li fokotsa tšusumetso ea tsona tikolohong ka ho baballa matla, ts'ireletso ea tikoloho le mehato e meng, 'me ka nako e ts'oanang, li ka eketsa kananelo ea bareki mabapi le hotele.

Taba ea boraro, ka ho potlakisa ho ikopanya ha lichaba tsa lefatše le kholo e tsoelang pele ea bohahlauli, tšebelisano-'moho le maliboho le mekhoa e mecha e tla fetoha tataiso ea bohlokoa bakeng sa nts'etsopele ea kamoso ea indasteri ea lihotele.Mohlala, tšebelisano lipakeng tsa lihotele le bohahlauli, setso, lipapali le mafapha a mang e tla theha maemo a mangata a tšebeliso le litlhoko tsa bareki.

5. Litlhahiso tsa leano la matsete

Ho arabela boemo ba mmaraka ba indasteri ea lihotele ka 2023, batseteli ba ka sebelisa maano a latelang:

1. Sebelisa menyetla ea 'maraka' me u sebelise ka mafolofolo 'maraka oa lihotele tsa boemo bo holimo, haholo-holo sebakeng sa Asia-Pacific.

2. Ela hloko nts'etsopele ea limmaraka tse ntseng li hlaha, haholo lihotele tsa lehae tse ntseng li hlaha.

3. Ela hloko nts'etsopele ea mahlale a macha a joalo ka ts'ireletso ea tikoloho e tala le digitalization, 'me u tsetele likhoebong tsa mafapha a amanang.

4. Ela hloko tšebelisano-'moho ea ho tšela meeli le mekhoa e mecha, 'me u tsetele lik'hamphani tse nang le bokhoni bo bocha le bokhoni ba tšebelisano-'moho le meeli.

Ka kakaretso, 'maraka oa indasteri ea lihotele o tla tsoelapele ho boloka matla a kholo ka 2023,' me litloaelo tsa digitalization, theknoloji, ts'ebetso ea tikoloho, phapang ea mefuta le koetliso ea litalenta li tla ama le ho theha nts'etsopele ea indasteri ea lihotele.Ha indasteri ea bohahlauli ea lefats'e e ntse e ntlafala butle-butle, indasteri ea lihotele e lebelletsoe ho tlisa menyetla e mecha le liphephetso ho fa bareki lits'ebeletso le boiphihlelo bo betere.